Hospitality is a way of life here in San Diego and Southwest Riverside counties, directly or indirectly employing 173,000 area residents. The San Diego Tourism Authority is projected a record year for tourism in in San Diego in 2015 -- $9.9 billion in visitor spending, 34 million visitors and $266 million in transient occupancy tax contributions to San Diego County city governments. We believe they hit their mark. (In San Diego County alone, one in eight jobs is currently tourism related.)
This past year we’ve launched several programs to meet the educational and training needs of people at every level of the organization including those seeking to identify their niche in the field and those seeking senior-level certification or a specialized MBA.
What’s unique is that each of these programs was developed in partnership with industry and many classes are taught by leaders in the field so they address the needs identified by those who are at the forefront. There’s also an applied or practicum component where students have the opportunity to put their learning to use in the field.
The “Professional Certificate in the Business of Hospitality” is designed for those who are considering a career in the field or seeking to understand their growing role in the field. This non-credit program gives participants an overview of all key functional areas from finance and HR to operations and customer service. The full certificate incorporates seven topic areas of study. “This program is a great example of the University’s commitment to meeting the needs of North County’s hospitality sector, “ says Doug Yavanian, Community Relations Liaison at Omni La Costa Resort & Spa who is also a member of the CSU Alumni Council, Chancellor’s Hospitality Advisory Board and CSUSM Hospitality Advisory Board.
A specialization in Hospitality & Tourism Management is also available as part of the MBA program. Alternatively, students can also choose individual credit-based courses from the MBA curriculum or they can complete a set of six predetermined graduate level courses to receive an “Advanced Certificate in Hospitality and Tourism Management. “ Courses being offered this spring include Hospitality Revenue Management and Employment Best Practices.
Ed Fuller an internationally known leader, educator and author who formerly served as president and managing director of Marriott International says, “this is the perfect combination, uniting the strength of the university’s MBA program wish the need of the expanding hospitality industry.”
On Saturday April 1 we will be joining forces with the San Diego North Economic Development Council to host a Connected Tourism Summit on campus from 7 am – 2 pm featuring industry speakers and panels, as well as a career fair. This event is open to the public with reservations required. Please call 760-750-4004 to learn more.
Do you have ideas about professional development certificates or degrees we ought to be investigating? If so, please reach out to me at firstname.lastname@example.org . Thank you!